Driving insights, innovation & engagement

Third Horizon takes a human-centred, design-based approach to helping organisations innovate and grow. By developing a deep understanding of both the business and their customers, we use design thinking to create breakthrough systems, processes, products and services that differentiate your offering and drive value for your business and customers.

At its heart, design is about bringing the ‘human’ or ‘customer’ perspective back to the core of organisation and transformation initiatives. It’s a human-centred approach to problem solving that helps people and organisations become more innovative and creative.

An iterative and immersive process

All design is an iterative movement between experience within the context, and reflection on that experience and its context; immersion and reflection. Human-centred design aim’s to always ‘keep the space open’ to allow for new possibilities to form. The focus is on ‘what may be’, not ‘what is or what was’.

Human- centred design is ideally positioned to solve ‘wicked problems’ – problems that are ambiguous, messy, complex, ever changing and aggressive. By applying human centred design to wicked problems, Third Horizon is able to help organisations drive systemic transformation through their organisations to realise a better future.

It takes a partnership of disciplines to reform a whole system and sustain innovation. We combine human-centred design with proven analytical methods to unlock superior solutions through the enabling of confident decision-making and action through sharper, more holistic insights. Design raises the questions which analysis must inform. Analysis raises answers that design must consider.

The driver for human-centred design is to help you decide if a solution meets your customers’ needs. The incorporate both what a solution should do, and why that type of solution meets the needs of the customer.

Our human-centred design approach to problem-solving features:

Collaborative conversations

We conduct in depth interviews or conversations with people within the system – employees, suppliers, stakeholders, customers – to determine the ‘truth’. That journey starts with exploring intent, discovery or design, synthesis, credibility and testing.

Encourage divergence

We recognise that innovation and solutions can fall outside known parameters and expectations, so divergence against the norm is encouraged.

Human-centred

People are at the heart of an organisation, purchasing decision or relationship – and are driven by human needs, emotional connection and need for identity. By putting people at the heart of our design, we can develop better employee, customer or user experiences.

It is an iterative and immersive process aimed at discovering what’s really going on, building a comprehensive understanding of the problem, creating a hypotheses, testing and refining it and developing the design or solution.